It requires a lot more than skills and a computer program in order to create beautiful and appealing renderings.

For us here at ArX Solutions, every rendering is a piece of art for which we strive to create the perfect lighting and the right composition. Now we want to let you in on a little secret to achieving the perfect lighting, it’s called the magic hour. 

Yes, you read that right. There is a time of the day that we refer to as the magic hour in which everything looks more beautiful, peaceful and inspiring. It is that period shortly after sunrise or before sunset where the sun sits lower in the sky and the daylight gleams with soft hues of red.

During this very precise moment, we capture images of the location that we are working at to create the peaceful and relaxing feeling needed to make each project standout.

The magic hour creates the perfect warm lighting for each rendering and enhances the colors of the surrounding environment setting the scene for potential buyers.

Do you want to experience the magic for yourself? Keep scrolling down to see the magic hour at work in our renderings!