New Waldorf Astoria: When our work becomes a case study

Creating images, films and animations is our bread and butter. We do it everyday and it is something that we can confidently say that we master. But not everyday are we asked to show the vision of the New Waldorf Astoria with live actors .

At the beginning of 2015, we were asked to create a film for the New Waldorf Astoria, but it had to be finished in less than 30 days from beginning to end, one quarter of the time we usually take. So we started working on it!

See what we created in those four weeks:

 

After achieving this in such a tight timeframe, our  Chief Operating Officer and Co-founder Gonzalo Navarro was invited by Autodesk University to Las Vegas to share our tips and tricks on how to create a script, the storyboard, the charrette process and the green  screen production.

You can see the 50 minute case study here.

Impressive, huh?

For us, this project, like every single one, was not only a challenge to do our best, but also a great learning experience to solve the different challenges that our clients face.

We feel very proud of it and definitely wanted to share this with you!

The Estates at Acqualina

It is no secret that one of our specialties is luxury.

And among our specialties we feel specially proud of the work our team did on The Estates at Acqualina, which is a splendorous Mediterranean village in a gated oceanfront metropolis, located 30 minutes from South Beach and Downtown Miami, in Sunny Isles Beach.

We are not only very pleased with our 3D renderings, but with the different outcomes they took, like this beautiful and luxurious hardcover book that shows in paper how magnificent this project is.

The Estates at Acqualina

 

The Estates at Acqualina
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The Magic Hour in 3D renderings

It requires a lot more than skills and a computer program in order to create beautiful and appealing renderings.

For us here at ArX Solutions, every rendering is a piece of art for which we strive to create the perfect lighting and the right composition. Now we want to let you in on a little secret to achieving the perfect lighting, it’s called the magic hour

Yes, you read that right. There is a time of the day that we refer to as the magic hour in which everything looks more beautiful, peaceful and inspiring. It is that period shortly after sunrise or before sunset where the sun sits lower in the sky and the daylight gleams with soft hues of red.

During this very precise moment, we capture images of the location that we are working at to create the peaceful and relaxing feeling needed to make each project standout.

The magic hour creates the perfect warm lighting for each rendering and enhances the colors of the surrounding environment setting the scene for potential buyers.

Do you want to experience the magic for yourself? Keep scrolling down to see the magic hour at work in our renderings!

 

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ArX Solution’s renderings at The Real Deal South Florida Forum and Showcase 2015

As you all know, ArX Solutions was an exhibitor at The Real Deal’s 2015 South Florida Forum & Showcase on Oct. 15. The event was extremely successful, and we were pleasantly surprised to see that almost every booth at the forum & showcase had at least one rendering done by ArX.

Our work was beautifully displayed in the Privé, Turnberry, Trump, Related and Paramount booths, among others.

Just take a look:

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

The Real Deal event, which was held at the Moore Building in Miami’s Design District, was a great opportunity to say hello to good old friends and to present our latest product, ArXSolutions 360.

If you didn’t get to see it with your own eyes, ArXSolutions 360 allows you to virtually walk through a property with the use of a tablet, giving you a full 360 degree experience. The device enables you to share your product with clients around the world

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

Just like last’s year edition, we were honored to be a part of one of the most important South Florida real estate events and to have the opportunity to invite our clients to see our products and just have fun with them. Not only is what we do a great marketing and sales tool, but also a very fun experience.

Stay tuned to learn more about ArXSolutions360, and scroll down to check out the fun moments that we had at this impressive event!

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 

 

Turnberry Ocean Club: When teamwork and exceptional talent come together

Great 3-D renderings don’t  happen by accident. They are possible thanks to the successful teamwork that we achieve with our clients.

That is why we are exceptionally proud of our work with Turnberry Ocean Club.  It has been the result of months of cooperation in which we have been working with the architect of the project, Carlos Zapata, the interior designer, Janice Clausen, and Richard Hallick, the associate principal of the landscape firm EDSA.

Alejandra Buchanan, ArX Solutions’ VP of sales and project coordination, traveled to New York to meet in person with Mr. Zapata and his team to select together the best angles to showcase of the beautiful 54-story building and to discuss other important details that come with the design of the project.

The amazing interior design you can appreciate in the renderings also came together after working very closely with Janice and her team, who gave us direction and shared her vision for the interiors of the project. We made sure that her selection of color pallet, materials, furniture and other details was reflected in the renderings of this amazing project.

Last but not least, it was a privilege to work so closely with our old friends from EDSA, with whom we have collaborated many times before.

Additionally, we held regular meetings with the Turnberry Ocean Club team to ensure we captured the desired concept for the project.

As result, we came up with more than 50 renderings, animations and 3-D interactives that were the base to create all the solutions that you will be able to see in their sales gallery and that will take you to the full ArXperience.

To see more renderings, please visit our web and stay tuned for more news about this project.

 

About Turnberry Ocean Club

Turnberry Ocean Club is a luxury tower that contains more than just efficient floorplans and innovative design, it provides a lifestyle and a level of service that is unrivaled. We worked diligently to deliver that message to potential buyers through our renderings.

“This groundbreaking design is both modern and timeless. Intelligent yet simple. It inspires a sense of openness that comes from what you feel, not just from what you see,” writes the developers on the project’s website.

With 54 stories along prime beachfront in Sunny Isles, the Carlos Zapata/Robert Swedroe-designed high-rise masterpiece embodies the energy, architecture and opulence of Miami’s current “it” status.

“The luxury skyscraper on a Collins Avenue address embraces the apex of Miami’s modernity movement: an amalgamation of glass, steel and towering white pillars intersected by sleek protruding balconies on all sides—with a maximum of four units per floor—as well as a duo of cantilevered 30th-floor swimming pools and an al fresco fitness center overlooking the ocean,” says the website.

 

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ArX Solutions nominated for SFBJ 2015 Business of the Year Awards

The ArX Solutions team was honored to be one of this year’s finalists for the South Florida Business Journal 2015 Business of the Year Awards.

Nearly 250 people attended the awards ceremony, which took place April 30 at the IGFA Fishing Hall of Fame & Museum in Dania Beach.

The event, which was created to recognize excellence and outstanding performance in the business and nonprofit community, honors finalists and winners in various categories, including business of the year by company size (1-25 employees, 26-100 employees, 101-400 employees, 401+ employees), the H. Wayne Huizenga Startup Award, a Nonprofit honoree and an individual Lifetime Achievement Award honoree.

See the following video where our nomination is announced.

SFBJ 2015 Business of the year from ArX Solutions on Vimeo.

This nomination was not only a great honor and opportunity to have a pleasant evening with the team and mingle with the South Florida business community. It was also the perfect occasion to reminisce on the hard work we have been doing all these years, the small and the big achievements, and all that we have learned along the way.

Additionally, we would like to thank all members of the team, friends and clients that made this very special occasion possible. Without you, we wouldn’t be who we are today.

If you want to know more about the SFBJ awards click here, and please find below images from this great evening.

 

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

 

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

 

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

 

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

ArX Solutions nominated for SFBJ2015 Business of the Year Awards

The Real Deal Broward: A great opportunity to showcase our work

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Last week we were among the more than 2,000 real estate enthusiasts that mingled at The Real Deal’s Broward Forum and Showcase at the Design Center of the Americas in Dania, Florida.

In the booth of our Turnberry Ocean Club friends, we showcased the most advanced technology in 3-D animations and renderings  in products that we have been designing for them.

Patricio Navarro, President of ArX Solutions, had so much fun showing everyone how the Real Time 3-D virtual tour of Turnberry’s  Sky Club (floors 30,31 and 32) worked.

Like a videogame, with the help of a remote control, he took the guests who stopped by through the amazing architecture and interior design of this ambitious project.

 

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While our Principal in Miami, Gonzalo Navarro, greeted friends and clients, Alejandra Buchanan, the VP of sales and project coordination, also showed how the touchscreen we developed for Turnberry Ocean Club displays the amazing 3-D renderings we created for them.
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