ArXperience

Turnberry Ocean Club: The Sales Gallery of the future has arrived

Real estate visitor centers are never going to be the same thanks to the Miami-based Turnberry Ocean Club, who just opened its state-of-the-art sales gallery in Sunny Isles Beach.

ArX Solutions recently completed the last few details on the Turnberry Ocean Club sales gallery and we are excited to see how this innovative project is going to revolutionize the real estate industry.

Getting to this point involved 56 renderings, three animations, the addition of the 3D interactive ArXperience and four months of teamwork and cooperation between all parties involved, including: the interior design team led by Janice Clausen and Turnberry’s IT team.

Turnberry’s main goal throughout the collaboration with ArX Solutions was that we create a program that allows all of the materials that we produce to be accessible via one platform. As a result, we developed the ArX multitouch interphase, which will be a viable tool for sales centers in any part of the world.

The software application allows end users to view all 3-D renderings, animations and the 3-D interactive ArXperience in one place, raising the bar of how sales centers will operate going forward.

Although ArX Solutions was involved in all technical aspects of the project, we also had a hand in the interior furnishings of the sales center as we met with the design team to discuss all specifications for the screens and devices that were going to be mounted on the furniture.

In an effort to make things easier for our clients, ArX Solutions and Turnberry’s IT team handled the process of acquiring all of the digital equipment for the sales center and fully preparing them for installation.

Before the opening, Patricio Navarro, CEO and co-founder of ArX Solutions and Alejandra Buchannan, VP of sales and project coordination at ArX Solutions, personally trained the brokers and sales team on how to use all of the ArXperience and ArX Interactive devices to optimize their functions.

This interactive, multi-touch platform is a mobile device that can be taken on personal visits or to fairs and exhibitions, making it a best-seller among real estate brokers and developers.

Having completed our first high-tech real estate sales center for Turnberry Ocean Club, it is clear to see that this is the direction real estate marketing and sales are going in the very near future.

With the use of a joystick, visitors are able to take a virtual tour of the building’s amenity area and lobby and get a close-up view of the pool area. The following video will give you a better idea:

ArXperience can be used with the latest fully immersive technologies (i.e. Oculus Rift) or displayed with the most sophisticated display technologies (dual 80′ 4k curved TV). You can learn more about all of the virtual reality solutions that we offer by visiting our website.

Are you wondering how Turnberry Ocean Club’s sales gallery looks? If you are in Miami you can visit the sales gallery or keep scrolling here for a sneak peek.

Turnberry Ocean Club: When teamwork and exceptional talent come together

Great 3-D renderings don’t happen by accident. They are possible thanks to the successful teamwork that we achieve with our clients.

That is why we are exceptionally proud of our work with Turnberry Ocean Club. It has been the result of months of cooperation in which we have been working with the architect of the project, Carlos Zapata, the interior designer, Janice Clausen, and Richard Hallick, the associate principal of the landscape firm EDSA.

Alejandra Buchanan, ArX Solutions’ VP of sales and project coordination, traveled to New York to meet in person with Mr. Zapata and his team to select together the best angles to showcase of the beautiful 54-story building and to discuss other important details that come with the design of the project.

The amazing interior design you can appreciate in the renderings also came together after working very closely with Janice and her team, who gave us direction and shared her vision for the interiors of the project. We made sure that her selection of color pallet, materials, furniture and other details was reflected in the renderings of this amazing project.

Last but not least, it was a privilege to work so closely with our old friends from EDSA, with whom we have collaborated many times before.

Additionally, we held regular meetings with the Turnberry Ocean Club team to ensure we captured the desired concept for the project.

As result, we came up with more than 50 renderings, animations and 3-D interactives that were the base to create all the solutions that you will be able to see in their sales gallery and that will take you to the full ArXperience.

To see more renderings, please visit our web and stay tuned for more news about this project.

About Turnberry Ocean Club

Turnberry Ocean Club is a luxury tower that contains more than just efficient floorplans and innovative design, it provides a lifestyle and a level of service that is unrivaled. We worked diligently to deliver that message to potential buyers through our renderings.

“This groundbreaking design is both modern and timeless. Intelligent yet simple. It inspires a sense of openness that comes from what you feel, not just from what you see,” writes the developers on the project’s website.

With 54 stories along prime beachfront in Sunny Isles, the Carlos Zapata/Robert Swedroe-designed high-rise masterpiece embodies the energy, architecture and opulence of Miami’s current “it” status.

“The luxury skyscraper on a Collins Avenue address embraces the apex of Miami’s modernity movement: an amalgamation of glass, steel and towering white pillars intersected by sleek protruding balconies on all sides—with a maximum of four units per floor—as well as a duo of cantilevered 30th-floor swimming pools and an al fresco fitness center overlooking the ocean,” says the website.

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The Real Deal Broward: A great opportunity to showcase our work

Last week we were among the more than 2,000 real estate enthusiasts that mingled at The Real Deal’s Broward Forum and Showcase at the Design Center of the Americas in Dania, Florida.

In the booth of our Turnberry Ocean Club friends, we showcased the most advanced technology in 3-D animations and renderings in products that we have been designing for them.

Patricio Navarro, President of ArX Solutions, had so much fun showing everyone how the Real Time 3-D virtual tour of Turnberry’s Sky Club (floors 30,31 and 32) worked.

Like a videogame, with the help of a remote control, he took the guests who stopped by through the amazing architecture and interior design of this ambitious project.

While our Principal in Miami, Gonzalo Navarro, greeted friends and clients, Alejandra Buchanan, the VP of sales and project coordination, also showed how the touchscreen we developed for Turnberry Ocean Club displays the amazing 3-D renderings we created for them.
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ArXperience in New York City

We recently presented in New York our newest product: ArXperience 3D.

It was really exciting to see the great acceptance that it had among the specialized press and some of our clients that came to experience it.

We received our guests in New York City’s Paramount Hotel so they could experience this new technology that we are sure will revolutionize the way real estate is sold.

With the Oculus Rift our clients will be able to take their prospects on a virtual tour to the home of their dreams even before it exists.

Thanks to everyone who stopped by to try our new ArXperience 3D!

What the press is saying:

“As technology begins to revolutionize residential sales, luxury new development is gradually diminishing its traditional disadvantage over existing properties: the inability to visualize. For New York’s developers, the implications could be tremendous.”.- Konrad Putzier, Real Estate Weekly

“The ArXperience 3D solution is best presented on a double screen 4K curved TV and is compatible with Oculus Rift for a total immersion experience. This is the first time the virtual reality headset is being used as an instrument to market real estate, using the device’s tracking technology, the depth, scale and wide field of view to create an extraordinarily realistic experience”.- Maria Lanao, Wired.

“Bolstered by nearly two decades in the architectural visualization industry, the Miami-based firm has long established itself as an innovator, helping to push the boundaries of 3D technology.”.- James McClister, Miami Agent Magazine

“It’s exhilarating. As it happens, extreme levels of conspicuous consumption—even in virtual reality—feel really, really good. Moreover, it feels like the cloud of sharp, pheromone-tinged musk the Paramount Hotel sprayed in its lobby is beginning to go to my head. I turn to the couches, which are a dusty shade of ecru”.- Sydney Brownstone, Co.Exist

“Viewers use a video game controller to stroll in and out of rooms. If there’s a prototype of the virtual reality goggles Oculus Rift handy, as there was when I toured a model, then you can throw that on and feel like you actually are in the space”.– Teke Wiggin, Inman

“Its newest product, aptly called ArXperience 3D, will leverage the budding popularity of virtual reality into a unique and immerse experience, allowing users to visualize and interact with environments ‘in the most realistic quality ever before seen on the market.'”.– James McClister, Miami Agent Magazine

“ArX Solutions, the program’s designer, has recently begun marketing the program to developers and brokers of luxury condos in New York City and across the world.”.- Konrad Putzier, Real Estate Weekly

“Virtual tours have the potential to replace the open house. Imagine being to browse and walk through dozens of potential homes for sale in your neighbourhood or city, without having to leave the comfort of your own home, or the realtor’s office?”.- Agent Accelerate.

We presented our newest product, ArXperience 3D, in New York City.

ArXperience 3D in The Real Deal

Recently we were in one of the most important events for the real estate industry in South Florida: The Real Deal’s South Florida Forum and Showcase.

We had the opportunity to mingle with friends and clients, as well as launch, in front of more than 4,000 real estate enthusiasts who flocked to the beautiful Moore Building in Miami’s Design District, our latest and most avant-garde product: ArXperience 3D.

This Oculus Rift simulation was designed specially to take our clients’ prospects into their new and luxurious home even before it exists.

Can’t your prospects picture how spacious their living room is going to be? Or how amazing is the view of their new penthouse will be?

No problem! With ArXperience your prospects will be able to virtually walk into their new home, see the amazing details of the kitchen or have a glimpse of how many shoes are going to fit in their walk-in closet.

We presented ArXperience among major developers like PMG, Rilea, Trump Group, Fortune International Group, Key International, the Related Group and Terra Group and brokerages including ISG, Fortune Realty, Douglas Elliman, Cervera Real Estate, One Sotheby’s International Realty, One World Properties and Opulence International Realty.

Our booth was on the first of the four floors of the historic venue, which includes “Elastika”, an amazing installation created by starchitect Zaha Hadid in its atrium.Want to have the ArXperience first hand?

Let us know! We will be happy to take you through this amazing digital journey.

But now, look through our day in The Real Deal’s South Florida Forum and Showcase.

A view of Miami’s Design District, where the Moore Building is located.

The Design District, one of Miami’s gems.

The beautiful Moore Building was built in 1921 as the furniture showroom space for Moore and Sons.

Inside the Moore Building, preparing our booth for our presentation.

More than 4,000 real estate enthusiasts visited the Moore Building, according to the organization.

A view from the second floor.

The Design District looked even more vibrant that day.

Having the Moore Building as work place for one day was a real treat.

Smile! Gonzalo, Connie, Alejandra and Patricio ready to show the new ArXperience.

Very good friends stopped by to say hello.

Patricio showing the ArXperience with the oculus-rift 3D simulator

With ArXperience you can walk inside the apartment of your dreams.

This is the newest service that we are providing to our clients.

We presented ArXperience among major developers.

People showed a lot of interest in our Oculus rift ArXperience.

Our latest brochure.

The Real Deal was full of events and presentations.

We are experts in 3D luxury renderings, and with ArXperience we are expanding our limits way beyond.

Do you want to try ArXperience?

We are proud of being pioneers in this new technology.

Many friends and clients stopped by our booth to see our 3D renderings.

Nico and Patricio were busy showing our latest products.

Connie, Patricio, Alejandra and Gonzalo.

A view of the Moore Building.

The amazing atrium.

On permanent display in the atrium is the site-specific installation “Elastika,” created by Iraqi-born London-based architect, Zaha Hadid.

Here you can see our screens closely.

We were so happy to see many friends.

Our 3D renderings.

It was as day full of action in our booth.

The real estate community gathering at The Real Deal’s South Florida forum and showcase.

We love our job!

Thanks for coming to our booth!

An intense, but productive day.

A new way to experience reality