The Guardian features ArX

We recently had a wonderful opportunity to sit down with The Guardian to explain the ArXperience and how virtual reality is revolutionizing the real estate industry.

Our COO and Co-founder Gonzalo Navarro sat down with The Guardian’s technology reporter Olga Oksman to explain more about the technology behind the virtual reality tools that are growing in popularity among real estate professionals.

Oksman opens up her article with a walkthrough of the ArXperience using the Oculus Rift:

“I am sitting in a Starbucks with an architect. He hands me an Oculus virtual reality headset with a Samsung phone slipped into the goggle area. In his hands is an iPad. I put the headset over my eyes and the cafe disappears. Suddenly I am in Miami, inside a sleek luxury apartment. I can see white condo towers and water views from the vast windows.

“I move out to the pool, a must for any luxury condo in Miami, and a menu appears offering me the chance to change the time of day simply by looking at the choice. I select sunset, the water in the pool moves with the breeze and I feel myself start to relax when the architect’s voice, seemingly coming from space, startles me”, describes Oksman in the piece published in the August 21 Sunday edition of the prestigious publication that you can read here .

Watching the reporter, or any other person who tries our ArXperience, fully immerse in the virtual space that we have created for the first time is one of the most rewarding moments we can have.

“In fact, he is still sitting across from me at the cafe, and I am now clutching the edge of the table to give myself a sense of where my body is in space. My eyes are telling me that I have just walked into a generously sized kitchen where different countertop marble color choices are now floating in front of me. My body says I am sitting down in a loud cafe and if I keep moving my head backwards and turning to look behind me, I am going to fall out of my chair”, details Oksman.

ArX featured by The Guardian

“Instead of spending the money to build a model apartment and furnish it, real estate companies can have virtual versions created that can go where the agent does. While virtual mockups are not cheap, they cost a fraction of the $1m or so that a furnished and decorated model luxury apartment would cost”, tells Navarro to the reporter.

“The entire process of creating an oversized condo, with tastefully bland furniture in neutral tones, out of thin air takes only about a month and a half. A bathroom can be generated in just a week. The paintings on the walls, fancy light fixtures and furniture are all based on real items. Views are stitched in from actual photos taken at the height of the future condo”. 

ArX featured by The Guardian

This is said easily, but the truth is that to give our clients this quick and precise results we have put together a team of many nationalities, that works from three different continents, and which has the best artists and developers that we have recruited to make you feel and experience the most beautiful spaces you have ever imagined.

Thank you The Guardian for featuring our work!

Turnberry Ocean Club: The Sales Gallery of the future has arrived

Real estate visitor centers are never going to be the same thanks to the Miami-based Turnberry  Ocean Club, who just opened its state-of-the-art sales gallery in Sunny Isles Beach.

ArX Solutions recently completed the last few details on the Turnberry Ocean Club sales gallery and we are excited to see how this innovative project is going to revolutionize the real estate industry.

Getting to this point involved 56 renderings, three animations, the addition of the 3D interactive ArXperience and four months of teamwork and cooperation between all parties involved, including: the interior design team led by Janice Clausen and Turnberry’s IT team.

Turnberry’s main goal throughout the collaboration with ArX Solutions was that we create a program that allows all of the materials that we produce to be accessible via one platform. As a result, we developed the ArX multitouch interphase, which will be a viable tool for sales centers in any part of the world.

The software application allows end users to view all 3-D renderings, animations and the 3-D interactive ArXperience in one place, raising the bar of how sales centers will operate going forward.

Although ArX Solutions was involved in all technical aspects of the project, we also had a hand in the interior furnishings of the sales center as we met with the design team to discuss all specifications for the screens and devices that were going to be mounted on the furniture.

In an effort to make things easier for our clients, ArX Solutions and Turnberry’s IT team handled the process of acquiring all of the digital equipment for the sales center and fully preparing them for installation.

Before the opening, Patricio Navarro, CEO and co-founder of ArX Solutions and Alejandra Buchannan, VP of sales and project coordination at ArX Solutions, personally trained the brokers and sales team on how to use all of the ArXperience and ArX Interactive devices to optimize their functions.

This interactive, multi-touch platform is a mobile device that can be taken on personal visits or to fairs and exhibitions, making it a best-seller among real estate brokers and developers.

Having completed our first high-tech real estate sales center for Turnberry Ocean Club, it is clear to see that this is the direction real estate marketing and sales are going in the very near future.

With the use of a joystick, visitors are able to take a virtual tour of the building’s amenity area and lobby and get a close-up view of the pool area. The following video will give you a better idea:

ArXperience can be used with the latest fully immersive technologies (i.e. Oculus Rift) or displayed with the most sophisticated display technologies (dual 80′ 4k curved TV). You can learn more about all of the virtual reality solutions that we offer by visiting our website.

Are you wondering how Turnberry Ocean Club’s sales gallery looks? If you are in Miami you can visit the sales gallery or keep scrolling here for a sneak peek.