Turnberry Ocean Club

Turnberry Ocean Club: The Sales Gallery of the future has arrived

Real estate visitor centers are never going to be the same thanks to the Miami-based Turnberry Ocean Club, who just opened its state-of-the-art sales gallery in Sunny Isles Beach.

ArX Solutions recently completed the last few details on the Turnberry Ocean Club sales gallery and we are excited to see how this innovative project is going to revolutionize the real estate industry.

Getting to this point involved 56 renderings, three animations, the addition of the 3D interactive ArXperience and four months of teamwork and cooperation between all parties involved, including: the interior design team led by Janice Clausen and Turnberry’s IT team.

Turnberry’s main goal throughout the collaboration with ArX Solutions was that we create a program that allows all of the materials that we produce to be accessible via one platform. As a result, we developed the ArX multitouch interphase, which will be a viable tool for sales centers in any part of the world.

The software application allows end users to view all 3-D renderings, animations and the 3-D interactive ArXperience in one place, raising the bar of how sales centers will operate going forward.

Although ArX Solutions was involved in all technical aspects of the project, we also had a hand in the interior furnishings of the sales center as we met with the design team to discuss all specifications for the screens and devices that were going to be mounted on the furniture.

In an effort to make things easier for our clients, ArX Solutions and Turnberry’s IT team handled the process of acquiring all of the digital equipment for the sales center and fully preparing them for installation.

Before the opening, Patricio Navarro, CEO and co-founder of ArX Solutions and Alejandra Buchannan, VP of sales and project coordination at ArX Solutions, personally trained the brokers and sales team on how to use all of the ArXperience and ArX Interactive devices to optimize their functions.

This interactive, multi-touch platform is a mobile device that can be taken on personal visits or to fairs and exhibitions, making it a best-seller among real estate brokers and developers.

Having completed our first high-tech real estate sales center for Turnberry Ocean Club, it is clear to see that this is the direction real estate marketing and sales are going in the very near future.

With the use of a joystick, visitors are able to take a virtual tour of the building’s amenity area and lobby and get a close-up view of the pool area. The following video will give you a better idea:

ArXperience can be used with the latest fully immersive technologies (i.e. Oculus Rift) or displayed with the most sophisticated display technologies (dual 80′ 4k curved TV). You can learn more about all of the virtual reality solutions that we offer by visiting our website.

Are you wondering how Turnberry Ocean Club’s sales gallery looks? If you are in Miami you can visit the sales gallery or keep scrolling here for a sneak peek.

Turnberry Ocean Club: When teamwork and exceptional talent come together

Great 3-D renderings don’t happen by accident. They are possible thanks to the successful teamwork that we achieve with our clients.

That is why we are exceptionally proud of our work with Turnberry Ocean Club. It has been the result of months of cooperation in which we have been working with the architect of the project, Carlos Zapata, the interior designer, Janice Clausen, and Richard Hallick, the associate principal of the landscape firm EDSA.

Alejandra Buchanan, ArX Solutions’ VP of sales and project coordination, traveled to New York to meet in person with Mr. Zapata and his team to select together the best angles to showcase of the beautiful 54-story building and to discuss other important details that come with the design of the project.

The amazing interior design you can appreciate in the renderings also came together after working very closely with Janice and her team, who gave us direction and shared her vision for the interiors of the project. We made sure that her selection of color pallet, materials, furniture and other details was reflected in the renderings of this amazing project.

Last but not least, it was a privilege to work so closely with our old friends from EDSA, with whom we have collaborated many times before.

Additionally, we held regular meetings with the Turnberry Ocean Club team to ensure we captured the desired concept for the project.

As result, we came up with more than 50 renderings, animations and 3-D interactives that were the base to create all the solutions that you will be able to see in their sales gallery and that will take you to the full ArXperience.

To see more renderings, please visit our web and stay tuned for more news about this project.

About Turnberry Ocean Club

Turnberry Ocean Club is a luxury tower that contains more than just efficient floorplans and innovative design, it provides a lifestyle and a level of service that is unrivaled. We worked diligently to deliver that message to potential buyers through our renderings.

“This groundbreaking design is both modern and timeless. Intelligent yet simple. It inspires a sense of openness that comes from what you feel, not just from what you see,” writes the developers on the project’s website.

With 54 stories along prime beachfront in Sunny Isles, the Carlos Zapata/Robert Swedroe-designed high-rise masterpiece embodies the energy, architecture and opulence of Miami’s current “it” status.

“The luxury skyscraper on a Collins Avenue address embraces the apex of Miami’s modernity movement: an amalgamation of glass, steel and towering white pillars intersected by sleek protruding balconies on all sides—with a maximum of four units per floor—as well as a duo of cantilevered 30th-floor swimming pools and an al fresco fitness center overlooking the ocean,” says the website.

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The Real Deal NY

Over 3,500 real estate professionals recently attended The Real Deal’s New Development Showcase & Forum in New York.

We had the opportunity to show the attendees our latest 3-D rendering products, which include animations, interactive renderings and real time solutions.

We were specially delighted to share with attendees the work we have been developing with Turnberry Ocean Club, which left a lasting impression amongst those who visited our booth.

It was also a great opportunity to greet some of our good old friends who were also in the Big Apple for this important event.

Many virtual-reality enthusiasts stopped by our booth where we could show them the different and newest visual products we offer that help developers to sell their property.

In the event big-name panelists shared their vision and insight on foreign investment in New York City, the future of crowdfunding and the luxury market .

“Foreign investment panelist Nikki Field, senior global real estate advisor at Sotheby’s International Realty, warned brokers who aren’t finding a way to tap into the Asian market that they are missing a career opportunity, though they’ll have to get used to a new level of wooing,” writes The Real Deal in its on-line publication.

“On the crowdfunding panel, TRD managing web editor Hiten Samtani noted the proliferation of jeans-wearing real estate tech executives, while Prodigy Network CEO Rodrigo Nino tried to allay fears of overcrowding in the crowdfunding space, encouraging new entrants to go right ahead.

One thing is for sure, we always enjoy participating in these events and getting in touch with the needs of real estate professionals.

See you soon in the next TRD Showcase & Forum!

The Real Deal Broward: A great opportunity to showcase our work

Last week we were among the more than 2,000 real estate enthusiasts that mingled at The Real Deal’s Broward Forum and Showcase at the Design Center of the Americas in Dania, Florida.

In the booth of our Turnberry Ocean Club friends, we showcased the most advanced technology in 3-D animations and renderings in products that we have been designing for them.

Patricio Navarro, President of ArX Solutions, had so much fun showing everyone how the Real Time 3-D virtual tour of Turnberry’s Sky Club (floors 30,31 and 32) worked.

Like a videogame, with the help of a remote control, he took the guests who stopped by through the amazing architecture and interior design of this ambitious project.

While our Principal in Miami, Gonzalo Navarro, greeted friends and clients, Alejandra Buchanan, the VP of sales and project coordination, also showed how the touchscreen we developed for Turnberry Ocean Club displays the amazing 3-D renderings we created for them.
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