The Magic Hour in 3D renderings

It requires a lot more than skills and a computer program in order to create beautiful and appealing renderings.

For us here at ArX Solutions, every rendering is a piece of art for which we strive to create the perfect lighting and the right composition. Now we want to let you in on a little secret to achieving the perfect lighting, it’s called the magic hour

Yes, you read that right. There is a time of the day that we refer to as the magic hour in which everything looks more beautiful, peaceful and inspiring. It is that period shortly after sunrise or before sunset where the sun sits lower in the sky and the daylight gleams with soft hues of red.

During this very precise moment, we capture images of the location that we are working at to create the peaceful and relaxing feeling needed to make each project standout.

The magic hour creates the perfect warm lighting for each rendering and enhances the colors of the surrounding environment setting the scene for potential buyers.

Do you want to experience the magic for yourself? Keep scrolling down to see the magic hour at work in our renderings!

 

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ArX Solution’s renderings at The Real Deal South Florida Forum and Showcase 2015

As you all know, ArX Solutions was an exhibitor at The Real Deal’s 2015 South Florida Forum & Showcase on Oct. 15. The event was extremely successful, and we were pleasantly surprised to see that almost every booth at the forum & showcase had at least one rendering done by ArX.

Our work was beautifully displayed in the Privé, Turnberry, Trump, Related and Paramount booths, among others.

Just take a look:

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

The Real Deal event, which was held at the Moore Building in Miami’s Design District, was a great opportunity to say hello to good old friends and to present our latest product, ArXSolutions 360.

If you didn’t get to see it with your own eyes, ArXSolutions 360 allows you to virtually walk through a property with the use of a tablet, giving you a full 360 degree experience. The device enables you to share your product with clients around the world

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

ArX Solutions at The Real Deal 2015

Just like last’s year edition, we were honored to be a part of one of the most important South Florida real estate events and to have the opportunity to invite our clients to see our products and just have fun with them. Not only is what we do a great marketing and sales tool, but also a very fun experience.

Stay tuned to learn more about ArXSolutions360, and scroll down to check out the fun moments that we had at this impressive event!

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 ArX Solutions at The Real Deal 2015

 

 

Have a fun and spooky Halloween!

Definitely Halloween is one of our favorite days of the year, and this time we made it even more fun celebrating with our offices in Madrid and Buenos Aires.

We had great costumes like a huge ginger cookie (yeah, very creepy!) a scary clown, a not-so-scary gaucha, and even a pregnant nun!

Wigs, masks, sunglasses… Do you want to see how much fun we had? Just keep scrolling.  Boo!

Halloween at ArX Solutions

Halloween at ArX Solutions

Halloween at ArX Solutions

Halloween at ArX Solutions

Halloween at ArX Solutions

Halloween at ArX Solutions

Halloween at ArX Solutions

See you at The Real Deal in Miami!

It is with great pleasure that we inform you that ArX Solutions will be at The Real Deal’s 3rd Annual South Florida Real Estate Forum & Showcase taking place on October 15, 2015 at the Moore Building in Miami’s Design District.

Much like last year’s showcase, we will be sharing our latest products and services with all of you. We think you’ll be impressed by how much we have been developing over the past 12 months!

Don’t miss the opportunity to see our products firsthand and to discuss the services that will enable your marketing and sales teams to place your project on the radar for potential clients.

But above all else, feel free to just stop by and say hi! We will be very happy to see you!

We hope to see you next Thursday!

The Real Deal

Say ‘hola’ to our Madrid office!

Join us in saying hola! to the newest members of our family as we head across the pond from Miami to Madrid!

It seems like just yesterday that ArX Solutions opened offices in New York and Miami, but progress marches on as we continue to go global and plan for a strategic expansion into the European & Middle East market.

We got the opportunity to meet with the members of the madrileño team when they came to Miami for their training. Along with experiencing the magic of Miami and its vibrant lifestyle, the team was able to capture the essence of ArX Solutions while learning the quality standards that need to be met in order to deliver the highly precise and detailed work that we provide to our clients.

The Madrid office, which is located in Pozuelo de Alarcón, has already begun operations under the leadership of Patricio Navarro, CEO and Co-founder of ArX Solutions, who is joined by a team of talented 3D artists and designers.

“Not only do we expect the expansion to have a positive impact on our business, but also on our clients worldwide,” said Patricio.

“Having the resources of our team at arm’s length will shorten lead time without compromising our product.”

With so many projects going on in the European Union and parts of the Middle East, having a team working in Spain is very important to better serve those clients.

And now we invite you to scroll down to see our pictures with the Madrid team in its office and during the time shared in Miami. ¡Bienvenidos!

 

ArX Solutions goes to Spain

ArX Solutions goes to Spain

ArX Solutions goes to Spain

ArX Solutions goes to Spain

 

Turnberry Ocean Club: The Sales Gallery of the future has arrived

Real estate visitor centers are never going to be the same thanks to the Miami-based Turnberry  Ocean Club, who just opened its state-of-the-art sales gallery in Sunny Isles Beach.

ArX Solutions recently completed the last few details on the Turnberry Ocean Club sales gallery and we are excited to see how this innovative project is going to revolutionize the real estate industry.

Getting to this point involved 56 renderings, three animations, the addition of the 3D interactive ArXperience and four months of teamwork and cooperation between all parties involved, including: the interior design team led by Janice Clausen and Turnberry’s IT team.

Turnberry’s main goal throughout the collaboration with ArX Solutions was that we create a program that allows all of the materials that we produce to be accessible via one platform. As a result, we developed the ArX multitouch interphase, which will be a viable tool for sales centers in any part of the world.

The software application allows end users to view all 3-D renderings, animations and the 3-D interactive ArXperience in one place, raising the bar of how sales centers will operate going forward.

Although ArX Solutions was involved in all technical aspects of the project, we also had a hand in the interior furnishings of the sales center as we met with the design team to discuss all specifications for the screens and devices that were going to be mounted on the furniture.

In an effort to make things easier for our clients, ArX Solutions and Turnberry’s IT team handled the process of acquiring all of the digital equipment for the sales center and fully preparing them for installation.

Before the opening, Patricio Navarro, CEO and co-founder of ArX Solutions and Alejandra Buchannan, VP of sales and project coordination at ArX Solutions, personally trained the brokers and sales team on how to use all of the ArXperience and ArX Interactive devices to optimize their functions.

This interactive, multi-touch platform is a mobile device that can be taken on personal visits or to fairs and exhibitions, making it a best-seller among real estate brokers and developers.

Having completed our first high-tech real estate sales center for Turnberry Ocean Club, it is clear to see that this is the direction real estate marketing and sales are going in the very near future.

With the use of a joystick, visitors are able to take a virtual tour of the building’s amenity area and lobby and get a close-up view of the pool area. The following video will give you a better idea:

ArXperience can be used with the latest fully immersive technologies (i.e. Oculus Rift) or displayed with the most sophisticated display technologies (dual 80′ 4k curved TV). You can learn more about all of the virtual reality solutions that we offer by visiting our website.

Are you wondering how Turnberry Ocean Club’s sales gallery looks? If you are in Miami you can visit the sales gallery or keep scrolling here for a sneak peek.

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Turnberry Ocean Club: When teamwork and exceptional talent come together

Great 3-D renderings don’t  happen by accident. They are possible thanks to the successful teamwork that we achieve with our clients.

That is why we are exceptionally proud of our work with Turnberry Ocean Club.  It has been the result of months of cooperation in which we have been working with the architect of the project, Carlos Zapata, the interior designer, Janice Clausen, and Richard Hallick, the associate principal of the landscape firm EDSA.

Alejandra Buchanan, ArX Solutions’ VP of sales and project coordination, traveled to New York to meet in person with Mr. Zapata and his team to select together the best angles to showcase of the beautiful 54-story building and to discuss other important details that come with the design of the project.

The amazing interior design you can appreciate in the renderings also came together after working very closely with Janice and her team, who gave us direction and shared her vision for the interiors of the project. We made sure that her selection of color pallet, materials, furniture and other details was reflected in the renderings of this amazing project.

Last but not least, it was a privilege to work so closely with our old friends from EDSA, with whom we have collaborated many times before.

Additionally, we held regular meetings with the Turnberry Ocean Club team to ensure we captured the desired concept for the project.

As result, we came up with more than 50 renderings, animations and 3-D interactives that were the base to create all the solutions that you will be able to see in their sales gallery and that will take you to the full ArXperience.

To see more renderings, please visit our web and stay tuned for more news about this project.

 

About Turnberry Ocean Club

Turnberry Ocean Club is a luxury tower that contains more than just efficient floorplans and innovative design, it provides a lifestyle and a level of service that is unrivaled. We worked diligently to deliver that message to potential buyers through our renderings.

“This groundbreaking design is both modern and timeless. Intelligent yet simple. It inspires a sense of openness that comes from what you feel, not just from what you see,” writes the developers on the project’s website.

With 54 stories along prime beachfront in Sunny Isles, the Carlos Zapata/Robert Swedroe-designed high-rise masterpiece embodies the energy, architecture and opulence of Miami’s current “it” status.

“The luxury skyscraper on a Collins Avenue address embraces the apex of Miami’s modernity movement: an amalgamation of glass, steel and towering white pillars intersected by sleek protruding balconies on all sides—with a maximum of four units per floor—as well as a duo of cantilevered 30th-floor swimming pools and an al fresco fitness center overlooking the ocean,” says the website.

 

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