Building dreams on the green screen

Turning dreams into reality is one of our specialties, and our capabilities go above and beyond of still 3-D renderings, which are just the beginning of a whole ArX Solutions experience.

We want to introduce you to our short films, which are a great tool to tell our clients’ potential buyers the story of the space they are looking to purchase. Just watch this amazing film we produced with DCode Films for Muse:

ArX Solutions & DCode Films – Muse Film from ArX Solutions on Vimeo.

“These films are produced just like any other action Hollywood movie, in which there are actors, make-up artists, directors, and in some cases, like this one we did for Muse, even a robot that filmed the different scenes and sent the information to our 3-D files,” said Gonzalo Navarro, Principal of the ArX Solutions Miami office.

Like in any other movie that uses a green screen, our process is very similar. We start our pre-production with a storyboard, hold castings, perform make-up and wardrobe trials.

In these productions there are at least 20 people involved the day of the shooting, so there is a lot to accomplish before selecting a date for the use of a studio.

“After our shooting day, we go back to our office and start rendering the images according to the lighting set in the studio,” explained Navarro.

“Movies like Star Wars or Avatar are filmed in the same way, we cut the green screen and paste the actors as if they had always been in the same file.”

Do you want to see the whole process? Here is a video and some pictures to give you an idea of what one shooting day in a green-screen studio is like:

Green Screen from ArX Solutions on Vimeo.

10 Sullivan

Every new project we do is as exciting as the last one, with different challenges and solutions to propose to our clients.

A recent project that makes us very proud is 10 Sullivan, which we worked through our New York office, and is located in SoHo.

As The New York Times writes in an article where one of our 3D renderings is featured, “the tower at 10 Sullivan Street, which will be 16 stories and one of the tallest buildings in SoHo, has a shape like a boat and also vaguely resembles the Flatiron Building, thanks to the configuration of its building lot: a long, thin triangle.”

The lot, which was home to a gas station and carwash, was created when the Avenue of the Americas was extended at an angle across gridlike streets in the 1920s.

Its $45 million penthouse is being touted as the neighborhood’s swankiest residence, with curved glass windows and a quirky triangular shape, according to The Daily News.

The spectacular, three-floor home will also have a private pool, rooftop lounge and ceiling heights up to 23 feet.

The 8,360-square-foot penthouse is one of 19 homes at 10 Sullivan , where prices start at $2.97 million and homes have Danish oak floors, radiant-heated flooring, motorized shades and walnut kitchens. The project is slated for completion in 2015.

Can you imagine living here? Just take a look at our 3D renderings.

Have a happy daydreaming!

When it comes to Interior Design…

Continue reading →

Our New York office

Located in trendy TriBeCa, our New York office is a really important piece of ArX Solutions structure.

With this magnificent location we not only are in the epicenter of the world, but we have the opportunity to serve better our New York based clients.

It doesn’t matter if their projects are in New York, Miami or in another part of the world, our office and Nicolas Michael, our principal in New York, are there available to give our clients the personalized service they deserve.

“Our office has been active here already for 5 years, we lead the market in Miami and now we are aiming the same in New York City”, Patricio Navarro, co-founder and president of our firm, says.

“We have already the office and now we want to expand it. We are here for our New York City clients!”

What the press is saying:

“As the leading architectural firm in both Florida and the nation, ArX Solutions is excited to continue growing. Already in 2014, half of all new projects in the Miami area had a rendering by ArX, and the firm currently has offices in Buenos Aires, Argentina, and representatives in New York and Dubai – two global leaders in tech innovations.”.- James McClister, Miami Agent

Taystee

Maiden Lane project

10 Sullivan project, lobby.

10 Sullivan project

Taystee

Our year-end getaway

It’s time to say goodbye to 2014 and welcome the new year, and before that it is our tradition to do something fun.

This time we went to the Club Med for a weekend getaway, where we had a great time (you just have to give a look to our pictures to notice that).

Doing these kind of activities is not only a great way to reward ourselves for the hard work we did during 12 months, but to know better each other and enhance the great team spirit that help us deliver our clients the good work we produce.

We are very grateful to have the job we have, the clients we have and the year we just had.

Thanks to all of you who made possible this wonderful year! Our best wishes for this 2015!

Happy Holidays!

Why Miami?

Why Miami and not New York or London? We decided to place our headquarters in Miami for a number of reasons. We will tell you which they are:

It is one of the top markets for luxury homes in the world: In the 2014 luxury report (you can download it here), Christie’s International Real Estate identifies Miami as one of the top markets for luxury homes in the world, rubbing shoulders with London, New York and Hong Kong.
It is not anymore considered just a resort-market or vacation spot for a second home: According to Curbed, Miami’s urban market is now leading the way in luxury, amenities, and naturally, pricing. Projects such as Echo Brickell (our clients) with an average price of $1,869,472.00, and One Thousand Museum, with an average Price: $6,937,775.00 are just the beginning.
We don’t have to pay State Tax: This not so small perk will continue to make Miami an ideal place for the wealthy, which reflects also in the Real Estate boom.
Its lifestyle: According to this article published in Ocean Drive, “the ranks of the world’s ultrawealthy have decided to admit Miami to the list of their favorite cities, boosting it to number seven—ahead of Paris and Dubai—in this year’s annual survey by Knight Frank, a London real estate consulting firm, up from eighth place in 2013. (London and New York constantly jostle for first and second position; Miami is the only other US city to make this year’s list.) It’s the quality of life that this elite group really loves, ranking Miami fourth on that criterion.”
Its location: For us is simple, having an office in New York and another in Buenos Aires, Miami is the right spot to have our hub from where we connect to the rest of the world.
Our Clients: Many of them are based here, and if not, for the reasons above mentioned have projects here. And even if they are out-of-town, who doesn’t want to spend a couple of days working in sunny Miami? Yes our offices are your offices, come and work with us here.
We just love it!: Is there something not to love about Miami? We just haven’t found it.

ArXperience in New York City

We recently presented in New York our newest product: ArXperience 3D.

It was really exciting to see the great acceptance that it had among the specialized press and some of our clients that came to experience it.

We received our guests in New York City’s Paramount Hotel so they could experience this new technology that we are sure will revolutionize the way real estate is sold.

With the Oculus Rift our clients will be able to take their prospects on a virtual tour to the home of their dreams even before it exists.

Thanks to everyone who stopped by to try our new ArXperience 3D!

What the press is saying:

“As technology begins to revolutionize residential sales, luxury new development is gradually diminishing its traditional disadvantage over existing properties: the inability to visualize. For New York’s developers, the implications could be tremendous.”.- Konrad Putzier, Real Estate Weekly

“The ArXperience 3D solution is best presented on a double screen 4K curved TV and is compatible with Oculus Rift for a total immersion experience. This is the first time the virtual reality headset is being used as an instrument to market real estate, using the device’s tracking technology, the depth, scale and wide field of view to create an extraordinarily realistic experience”.- Maria Lanao, Wired.

“Bolstered by nearly two decades in the architectural visualization industry, the Miami-based firm has long established itself as an innovator, helping to push the boundaries of 3D technology.”.- James McClister, Miami Agent Magazine

“It’s exhilarating. As it happens, extreme levels of conspicuous consumption—even in virtual reality—feel really, really good. Moreover, it feels like the cloud of sharp, pheromone-tinged musk the Paramount Hotel sprayed in its lobby is beginning to go to my head. I turn to the couches, which are a dusty shade of ecru”.- Sydney Brownstone, Co.Exist

“Viewers use a video game controller to stroll in and out of rooms. If there’s a prototype of the virtual reality goggles Oculus Rift handy, as there was when I toured a model, then you can throw that on and feel like you actually are in the space”.– Teke Wiggin, Inman

“Its newest product, aptly called ArXperience 3D, will leverage the budding popularity of virtual reality into a unique and immerse experience, allowing users to visualize and interact with environments ‘in the most realistic quality ever before seen on the market.'”.– James McClister, Miami Agent Magazine

“ArX Solutions, the program’s designer, has recently begun marketing the program to developers and brokers of luxury condos in New York City and across the world.”.- Konrad Putzier, Real Estate Weekly

“Virtual tours have the potential to replace the open house. Imagine being to browse and walk through dozens of potential homes for sale in your neighbourhood or city, without having to leave the comfort of your own home, or the realtor’s office?”.- Agent Accelerate.

We presented our newest product, ArXperience 3D, in New York City.

ArXperience 3D in The Real Deal

Recently we were in one of the most important events for the real estate industry in South Florida: The Real Deal’s South Florida Forum and Showcase.

We had the opportunity to mingle with friends and clients, as well as launch, in front of more than 4,000 real estate enthusiasts who flocked to the beautiful Moore Building in Miami’s Design District, our latest and most avant-garde product: ArXperience 3D.

This Oculus Rift simulation was designed specially to take our clients’ prospects into their new and luxurious home even before it exists.

Can’t your prospects picture how spacious their living room is going to be? Or how amazing is the view of their new penthouse will be?

No problem! With ArXperience your prospects will be able to virtually walk into their new home, see the amazing details of the kitchen or have a glimpse of how many shoes are going to fit in their walk-in closet.

We presented ArXperience among major developers like PMG, Rilea, Trump Group, Fortune International Group, Key International, the Related Group and Terra Group and brokerages including ISG, Fortune Realty, Douglas Elliman, Cervera Real Estate, One Sotheby’s International Realty, One World Properties and Opulence International Realty.

Our booth was on the first of the four floors of the historic venue, which includes “Elastika”, an amazing installation created by starchitect Zaha Hadid in its atrium.Want to have the ArXperience first hand?

Let us know! We will be happy to take you through this amazing digital journey.

But now, look through our day in The Real Deal’s South Florida Forum and Showcase.

A view of Miami’s Design District, where the Moore Building is located.

The Design District, one of Miami’s gems.

The beautiful Moore Building was built in 1921 as the furniture showroom space for Moore and Sons.

Inside the Moore Building, preparing our booth for our presentation.

More than 4,000 real estate enthusiasts visited the Moore Building, according to the organization.

A view from the second floor.

The Design District looked even more vibrant that day.

Having the Moore Building as work place for one day was a real treat.

Smile! Gonzalo, Connie, Alejandra and Patricio ready to show the new ArXperience.

Very good friends stopped by to say hello.

Patricio showing the ArXperience with the oculus-rift 3D simulator

With ArXperience you can walk inside the apartment of your dreams.

This is the newest service that we are providing to our clients.

We presented ArXperience among major developers.

People showed a lot of interest in our Oculus rift ArXperience.

Our latest brochure.

The Real Deal was full of events and presentations.

We are experts in 3D luxury renderings, and with ArXperience we are expanding our limits way beyond.

Do you want to try ArXperience?

We are proud of being pioneers in this new technology.

Many friends and clients stopped by our booth to see our 3D renderings.

Nico and Patricio were busy showing our latest products.

Connie, Patricio, Alejandra and Gonzalo.

A view of the Moore Building.

The amazing atrium.

On permanent display in the atrium is the site-specific installation “Elastika,” created by Iraqi-born London-based architect, Zaha Hadid.

Here you can see our screens closely.

We were so happy to see many friends.

Our 3D renderings.

It was as day full of action in our booth.

The real estate community gathering at The Real Deal’s South Florida forum and showcase.

We love our job!

Thanks for coming to our booth!

An intense, but productive day.

Our Halloween in 3D

Happy Halloween everyone!

It’s not only Friday, but one of our favorite holidays of the year. At least the one in which we have lots of fun.

Our Miami office was full of zombies, disco divas, monsters, a wolfman and a pirate

All these characters participated in our annual costume contest. And guess who won…

Well, you will have to go through our photo gallery and find out.

Have a spooky weekend! Boo!

Happy Halloween!

Welcome to our haunted office!

Guess who’s there…

We hacd some zombies working today.

The scary pirate with the disco divas.

Two zombies and a wolfman

Patricio and Gonzalo having a lot of fun.

Look at that sword!

Platinum blonde was the color of the day.

Our favorite disco diva ready for the club.

Please, look at those earrings…

Having so much fun!

The Mexican corner.

Careful! Zombies and the wolfman in da house!

Getting ready to know this year’s winner.

And the winner is… the wolfman!

Let’s have some candy…

Our office with the Halloween theme.

Happy Halloween!